BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push the premium qualities of the model.
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current economic climate.
Ford has extended its 20-year sponsorship of the UEFA Champions League by a further three years, and will mark next year's final in Munich by launching 'Champions' special-value models.
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
02 Dec 2011
| by David Benady
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.
Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push for new-car sales. Interview by Alex Brownsell.
Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.
Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.