Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed the oil company could save drivers "up to one litre per tank".
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Nissan pushes urban parking technology for Qashqai model
05 Dec 2011 | by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
RAC, the automotive services company, has appointed Occam to handle its data management requirements and develop a single customer view database.
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
General Motors UK is reviewing its Vauxhall direct marketing account.
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Nissan promotes Paul Willcox to top European marketing role
17 Jun 2011 | by Alex Brownsell
Japanese car company Nissan has promoted its UK managing director Paul Willcox to its top European marketing role.
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