Volkswagen unveils biggest cinema ad in six years
18 Oct 2010 | by Sara Kimberley
Volkswagen is set to target film lovers next week with "See film differently", its biggest cinema campaign in six years.
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BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.
Volkswagen is set to target film lovers next week with "See film differently", its biggest cinema campaign in six years.
VW has launched its 2010 'see film differently' campaign in support of independent cinema.
The first weekend of 'Toy Story 3' helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.
The release of the new 'Twilight' film helped a new cinema campaign from Volvo, which features clips from the film, deliver 1.5 million impacts last weekend, according to figures from Digital Cinema Media.
Honda is launching an online trailer to promote a crowd-sourced documentary film, devised by Grey London, to promote the new Honda CR-Z.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson