EC delays proposal for CO2 labelling for car ads
22 Dec 2008 | by Alex Brownsell
LONDON - The European Commission (EC) has postponed the publication of a directive recommending a compulsory CO2 labelling system for car ads.
LONDON - The first Airmiles TV ad for four years launches this Boxing Day.
LONDON - The European Commission (EC) has postponed the publication of a directive recommending a compulsory CO2 labelling system for car ads.
LONDON - Volkswagen are taking inspiration from the east with its latest campaign, created by DDB, for new model Golf VI.
LONDON - Ford has revamped its customer website (www.ford.co.uk), offering detailed information for car and van buyers and allowing people to book test drives at their nearest Ford dealer.
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.
LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using the strapline 'Less emissions, not less style'.
LONDON - Robert Harwood-Matthews, the chief executive of TBWA\Manchester, has been promoted to global managing director of TBWA\Worldwide.
LONDON - Land Rover has released a series of print ads, produced by Prolam Y&R Santiago.
LONDON - Publicis' chief executive, Maurice Lévy, yesterday admitted that his company would be hit by a downturn in the car market.
LONDON - General Motors may have to make deep cuts to its marketing spend after the US Senate refused Detroit's big three carmakers financial assistance yesterday, raising fears of bankruptcy and a knock-on effect for ad groups Interpublic and Publicis Groupe.