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Land Rover calls direct review

30 May 2007 | by Ed Kemp

LONDON - Land Rover has put its direct marketing business, held by Craik Jones Watson Mitchell Voelkel for 16 years, up for pitch.

Kia invests to impress

30 May 2007 | by Lucy Barrett

LONDON - The marque is pouring £18m into promoting the quality of its cars in the UK, but will this be enough?

Advertisers back Big Brother clips

30 May 2007 | by Gareth Jones

LONDON - Emap, EMI, Ford and Paramount Pictures will be the first brands to run TV-style ads around mobile video clips of this year's Big Brother.

Vauxhall to step up partnership activity

30 May 2007 | by Ed Kemp

LONDON - Vauxhall has hired Swordfish to handle its UK partnership marketing business, which is believed to be worth £2m.

Mazda to sponsor Blenheim triathlon

29 May 2007 | by Staff

LONDON - Mazda Motors is to become the title sponsor of the Mazda Blenheim Triathlon, which is held in the grounds of the famous Oxfordshire palace over two days in early June.

Burton and Thomas teamed in VW's Golf campaign

23 May 2007 | by Jacquie Bowser

LONDON - Richard Burton's famous reading of Dylan Thomas is used for the first time in an ad campaign as Volkswagen takes an extract of 'Under Milk Wood' in a spot that brings to life the pleasure of driving when the streets are deserted after dark.

Lexus rapped over 'environmentally friendly' claims

23 May 2007 | by Charlie McCathie

LONDON - Lexus has fallen foul of the advertising watchdog for a magazine ad for its luxury hybrid vehicle, the RX 400h, suggesting the car was environmentally friendly, when in fact it releases high levels of carbon dioxide.

Nissan gives legs to its 4x4 range in science magazine mailout

22 May 2007 | by Charlie McCathie

LONDON - Nissan has created a mock science magazine to send out to 20,000 prospects, detailing the evolution of its 4x4 range, including photographs of vehicles as creature hybrids.

Ethical marketing

22 May 2007 | by Helen Edwards

LONDON - Cynics suggest that brands seizing on the fad for an ethical bent are merely displaying a selfish reaction to consumer pressure while dressed up in the guise of saving the earth. Marketing takes a look at six different strategies for getting your company's ethnical house in order.

Kia boosts adspend to £18m to stress quality

22 May 2007 | by Joanna Bowery

LONDON - Kia is to increase its UK marketing spend by 50% to £18m this year as it seeks to reposition itself away from a price-led stance to focus on value, quality and design.

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