Volkswagen unveils Tiguan in digital test drive
13 Dec 2007 | by Nikki Sandison
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
City Republic: new owner on the cards for Jaguar
12 Dec 2007 | by Stephen Foster
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the outsider of three.
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
Lexus tops list of brands that don't match image
10 Dec 2007 | by David Tiltman
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
Philips extends shaver deal with Williams F1 team
06 Dec 2007 | by Darren Davidson
LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team for three more years.
Bentley reviews global strategy
04 Dec 2007 | by Claire Billings
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
Peugeot promotes 308 upgrade offer with CMW mailer
03 Dec 2007 | by Nikki Sandison
LONDON - Clark McKay and Walpole has created a mailer for the Peugeot 308 to promote its December complimentary upgrade offer.
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