LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.
LONDON - Peugeot is to roll out a Clark McKay and Walpole-devised mailing campaign to support the UK launch of its 308 range, which will aim to give recipients a driver's eye view of the model.
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
LONDON - Kia has kicked off a review of its global direct marketing account.
LONDON - We went for the bands, we saw the brands. But which stood out best as David Tiltman made his way around this year's festivals?
LONDON - Redwood has launched a global magazine for Mazda customers called Zoom-Zoom with an initial print run of 1.5m.
LONDON - Lexus is launching a £6m ad campaign in the UK to promote its range of hybrid models, including national TV, outdoor, online and magazine activities.
LONDON - Hyundai has appointed experiential agency iD to launch its i30 mid-size hatchback.
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