27 Nov 2007
| by Ed Kemp
LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.
13 Nov 2007
| by Alex Donohue
LONDON - Toyota has appointed customer insight agency The Listening Company to handle its consolidated in and outbound call centre activity, following an extensive review process.
06 Nov 2007
| by Ed Kemp
LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal size for golfers' needs.
31 Oct 2007
| by Alex Donohue
LONDON - The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all mailings and literature.
18 Oct 2007
| by Ian Darby
LONDON - The Kia Motor Corporation has called a pitch for its multimillion-pound global media planning and buying account.
10 Oct 2007
| by Alex Donohue
LONDON - Smart is rolling out a Claydon Heeley-devised mailing and digital campaign targeting 120,000 recipients to back its new Fortwo model.
10 Oct 2007
| by Staff
NEW YORK - The Hyundai Motor Company is reviewing the $800m US media planning and buying account for its Hyundai and Kia brands.
02 Oct 2007
| by Ed Kemp
LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.
25 Sep 2007
| by Alex Donohue
LONDON - Peugeot is to roll out a Clark McKay and Walpole-devised mailing campaign to support the UK launch of its 308 range, which will aim to give recipients a driver's eye view of the model.
25 Sep 2007
| by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.