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LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the outsider of three.
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team for three more years.
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm Osborne Clarke, explains what the key decisions by courts and regulators mean for marketers.
LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods manufacturing sector according to a survey by interactive agency Blast Radius.
LONDON - National Car Rental has appointed integrated agency JJ to its pan-European account, which includes responsibility for the Alamo Rent a Car brand.
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