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LONDON - Integrated agency Geronimo has developed a three-month campaign designed to boost sales of Seat cars when new car registrations come out in September.
NEW YORK - General Motors has taken its estimated $200m (£110m) Cadillac account out of Leo Burnett in the US after 70 years and moved it into Modernista, an independent ad agency in Boston.
LONDON - Volkswagen is running a direct mail campaign to prospects for its improved Touareg SUV range with strategy and creative by Proximity London.
LONDON - US agency Crispin Porter & Bogusky has taken the first Promo Grand Prix award for the Volkswagen Golf GTI and Belgian agency I DO has scooped the Lions Direct Grand Prix Award at Cannes last night for its campaign for Flemish business title De Tijd.
LONDON - BMW Mini has split its digital brand advertising account between Profero and Glue London following a five-way pitch handled by the AAR.
LONDON - International B2B and consumer motivation company The Grass Roots Group has acquired online consumer marketing agency BDR.
LONDON - BBDO has triumphed in the pitch for the £25m global launch of the updated Mercedes C-Class following a final shoot-out against Shop.
LONDON – Bottom-obsessed carmaker Renault can carry on singing about asses without being smutty during its daytime Megane ads, the advertising watchdog has said.
LONDON - BMW Mini has appointed Glue to its digital advertising account as part of a plan to increase the proportion of its marketing budget it spends online.
LONDON - Philips has introduced its first Williams F1 team-branded products after signing a sponsorship deal with the motor-racing team in December.
