RMG hires strategy chief Magnus Wood
26 May 2006
RMG Connect has hired Magnus Wood as its strategy and planning director.
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Volkswagen to promote Beetle Art range through DM campaign
29 May 2006 | by by Alex Donohue
LONDON - Volkswagen is to promote its special edition Beetle Luna range through a direct marketing campaign devised by Proximity London, designed to highlight its customised decal designs.
Pick of the Pencils 2006
26 May 2006
What does it take to impress the D&AD judges? Seymour Powell's Dick Powell and Wieden & Kennedy's Tony Davidson, the men at the top of the organisation, survey this year's crop of award-winners and explain exactly what made these ads stand out from the crowd.
The Work: New Campaigns - UK
26 May 2006
ONE TO LOOK OUT FOR - BECK'S - BRAND CAMPAIGN Project: Brand campaign Client: Chris Stagg, marketing manager, InBev Brief: Communicate that Beck's is only ever made from four natural ingredients Creative agency: Leo Burnett Writers: Paul Jordan, Angus Macadam Art directors: Paul Jordan, Angus...
The Work: New Campaigns - The World
26 May 2006
WASHINGTON STATE LOTTERY - WASHINGTON'S LOTTERY - US Project: Washington's Lottery Client: Michael Cousins, marketing director, Washington State Lottery Brief: Promote the Washington Lottery scratch games Creative agency: Publicis West Writer: Kevin Jones Art director: Rob Rich Media agency:...
Hotline: Honda launches branded TV channel on Homechoice platform
26 May 2006
Honda is launching a branded TV channel on the Homechoice platform. Content will include the car manufacturer's TV ads and the making of them. Interactive elements will allow viewers to talk directly to the central Honda dealership.
Mercedes-Benz Direct increases online sales traffic
25 May 2006 | by by Alex Donohue
LONDON - Mercedes-Benz Direct has upgraded its online showroom to increase site traffic, and improve customer handling and acquisition levels through a series of changes implemented by full-service marketing agency JJ.
Honda launches bespoke channel on Homechoice
24 May 2006 | by by Mark Banham
LONDON - Car marque Honda is set to launch a new video-on-demand television channel broadcasting across the Homechoice digital platform.
New campaign: Volkswagen
24 May 2006
Volkswagen's is emphasising the value for money offered by its cars in its latest campaign.
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