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LONDON – Ford has extended its sponsorship of TalkSport's 'Alan Brazil Sports Breakfast Show' for 12 months in a £1.5m deal, under which the two brands will conduct joint promotional activity at the World Cup.
LONDON - Volvo is trying to change the minds of potential buyers who are worried its cars are too boxy or unexciting, with a direct mail campaign through EHS Brann Cirencester.
LONDON - Ogilvy Group UK has won Avis' €20m integrated account for Europe, the Middle East and Africa.
Ogilvy Group UK has won Avis' EUR20 million integrated account for Europe, the Middle East and Africa.
CREATIVE - Gerry Moira, executive creative director, Euro RSCG London
LONDON – Ford has extended its 14-year association with the Uefa Champions League until 2009 in a deal worth £8m.
TOKYO – Omnicom has formed a joint venture in Japan with Hakuhodo, which will see the US ad group merge the Tokyo office of TBWA\ with the Japanese group, to form a new operation with more than 300 staff.
Vauxhall Opel has postponed a £60m pan-European campaign for its Astra model indefinitely, in an attempt to curb its marketing spend.
The motoring magazine sector has endured a challenging six months.
Vauxhall is launching a direct campaign targeting decision-makers in charge of fleet sales. The mailer, created by Draft London, will target 40,000 individuals and offers a 24% discount on all cars.
