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Gmap expands automotive division with Fowler hire

26 Oct 2006 | by by Staff

LONDON - Gmap Consulting has expanded its automotive division with a number of senior appointments including that of Andy Fowler who joins as new-business director.

FIA world touring car racing series refreshes image

25 Oct 2006 | by by Staff

LONDON - Eurosport has unveiled fresh branding for its FIA World Touring Car Championship in an attempt to appeal to a youth audience.

ExxonMobil is working to reduce emissions

25 Oct 2006

I write in response to the article by Mark Ritson headlined 'Exxon vision is perilously short-term' in your 27 September 2006 edition. The reference to our marketing strategies in juxtaposition to the Nazis is unmerited and offensive. Mr Ritson misstates the facts relating to ExxonMobil and our positions...

Archant revamps digital strategy as Homes24 launches

23 Oct 2006 | by by Alex Donohue

LONDON - Regional newspaper group Archant has planned a raft of digital developments in the coming months, beginning with the launch of property website Homes24 and including a revamp of its online news and content operation.

Chrysler embarks on marketing push in US churches

19 Oct 2006 | by by Staff

NEW YORK - DaimlerChrysler is pushing one of its new SUV models with a marketing campaign that will target African-Americans attending 'mega-churches' in a tie-up with legendary singer Patti LaBelle.

Xerox continues sponsorship of Ducati Superbike team

12 Oct 2006 | by by Staff

LONDON - Xerox is extending its title sponsorship of the Ducati Corse World Superbike team for a further two years.

Vodafone recruits head of brand strategy from Honda

11 Oct 2006 | by by Daniel Farey-Jones

LONDON - Honda marketer Matthew Coombe is leaving the car marque after nearly 10 years to join Vodafone UK as head of brand strategy and planning.

Audi campaign compares A6 evolution with space race

10 Oct 2006 | by by Sarah Woods

LONDON - Audi highlights how it has filed more patents than Nasa in its pursuit of the perfect car in the brand's latest advertising campaign.

Direct mail volumes continue to fall despite financial rise

10 Oct 2006 | by by Daniel Farey-Jones

LONDON - The overall volume of direct mail sent during the second quarter of 2006 was 1.31bn units, down 1.6% on the same period in 2005, according to Royal Mail figures.

Spencer du Bois unveils new look for merged drivers' body

04 Oct 2006 | by by Beth McLoughlin

LONDON - Design agency Spencer du Bois has created a new identity for the recently merged Disabled Drivers' Motor Club and the Disabled Drivers' Association.

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