GM awards £70m Astra launch activity to DLKW
28 Nov 2006 | by by James Quilter
LONDON - General Motors has handed DLKW the £70m pan-European brief to launch its latest Astra model next year.
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Nissan awards pan-European CRM brief to TMW
12 Dec 2006 | by by Ed Kemp
LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.
Aviva awards online work to Glue and Good Technology
22 Nov 2006 | by by Gareth Jones
LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m online advertising and web design and build account for its Norwich Union and RAC businesses.
Total signs up TV house cleaners Kim and Aggie
15 Nov 2006 | by by Staff
LONDON - Total UK has hired TV duo Kim and Aggie, stars of Channel 4 lifestyle show How Clean is Your House?, to front activity promoting its car-wash service.
Brand Health Check: Land Rover
08 Nov 2006 | by by Gemma Charles
The car marque has been besieged by criticism over its vehicles' reliability and environmental impact.
Toyota gives £60m Auris job to Saatchi & Saatchi
07 Nov 2006 | by by James Quilter
LONDON - Toyota is poised to hand Saatchi & Saatchi the £60m pan-European brief to handle the launch of the Auris hatchback following a head-to-head pitch against Clemmow Hornby Inge.
Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty programme.
FIA world touring car racing series refreshes image
25 Oct 2006 | by by Staff
LONDON - Eurosport has unveiled fresh branding for its FIA World Touring Car Championship in an attempt to appeal to a youth audience.
ExxonMobil is working to reduce emissions
25 Oct 2006
I write in response to the article by Mark Ritson headlined 'Exxon vision is perilously short-term' in your 27 September 2006 edition. The reference to our marketing strategies in juxtaposition to the Nazis is unmerited and offensive. Mr Ritson misstates the facts relating to ExxonMobil and our positions...
Welcome Break rolls out identity revamp
04 Oct 2006 | by by Melanie Godsell
LONDON - Welcome Break, the motorway services operator, has overhauled its corporate identity, 'retiring' the flying-swan device that has been a design feature for almost 20 years.
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