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LONDON - Lucozade is to promote its Hydro Active energy drink through a Billington Cartmell-created campaign offering a free music download with every purchase.
Honda is launching a branded TV channel on the Homechoice platform. Content will include the car manufacturer's TV ads and the making of them. Interactive elements will allow viewers to talk directly to the central Honda dealership.
Shell is searching for a digital agency to handle its online communications and to design its website.
ONE TO LOOK OUT FOR - Coca Cola - What goes around Project: What goes around Client: Cathryn Sleight, marketing director, The Coca-Cola Company Brief: Bring to life Coke's values of uplifiting refreshment, universal connection and optimism in a unique and inspiring way Creative agency: Mother Writer:...
ONE TO LOOK OUT FOR - British Airways - Clouds Project: Clouds Client: Jayne O'Brien, head of brands and marketing communications, British Airways Brief: Reappraise British Airways for holidays and leisure Creative agency: Bartle Bogle Hegarty Writers: Dave Masterman, Ed Edwards Art directors:...
LONDON - Peugeot is to launch an online campaign exclusively with MSN to promote its latest Peugeot 207 model.
Citroen is hunting for a digital agency to overhaul its website and handle ongoing online brand advertising.
Zulu, the Omnicom-owned digital and direct marketing network, has won the £3 million UK launch for Daimler-Chrysler's Dodge Calibre without a pitch.
Honda will become the first brand to launch a customer magazine podcast, later this month.
ONE TO LOOK OUT FOR - NIKE - JOGA BONITO Project: Joga bonito Clients: Paolo Tubito, director of brand communication, EMEA; Adam Collins, brand communications manager, Nike Brief: Create a worldwide multimedia campaign that reinforces Nike's position as the sole custodian of beautiful football Creative...
