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Volkswagen "see film differently" by DDB UK

21 Mar 2013

Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam Eve/DDB with illustrations by Noma Bar, features images based on Jaws , Taxi Driver and The Silence Of The Lambs . Each poster includes the strapline "See film differently"...

Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution

21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R

Marketing's unique weekly analysis of ad recall in association with TNS.

Audi to provide all new cars with digital radio

18 Mar 2013 | by Arif Durrani

All new Audi models in the UK will have digital radio fitted as standard from next month, the car manufacturer has announced today, in what promises to be a boost for digital radio stations.

Auto Trader begins biggest ever marketing investment

18 Mar 2013 | by Maisie McCabe

Auto Trader, the online car retailer, is launching a new TV ad today to promote the breadth, scale and usability of its service as part of its largest marketing investment to date.

Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive

15 Mar 2013 | by Ben Hall

A Pepsi Max ad, created by TBWA\Chiat\Day, is this week's most-shared ad, which features disguised Nascar driver Jeff Gordon taking an unsuspecting car salesman on a test drive.

Sky Sports "F1 - more than just a race" by Brothers and Sisters

14 Mar 2013

Brothers and Sisters has launched an online campaign for Sky Sports via Twitter ahead of the opening Grand Prix of the new Formula One season. The activity will include a nationwide TV and press campaign, while fans will be able to take part in an online Grand Prix-style quiz on Twitter. The overall...

Rolls-Royce "Wraith" by Partners Andrews Aldridge

14 Mar 2013

Rolls-Royce has unveiled a global campaign for its new car, the Wraith. The work, created by Partners Andrews Aldridge, was launched at this year's Geneva Motor Show. An atmospheric film on the Rolls-Royce website shows a glamorous woman captivated by a Wraith as it speeds past her. It was directed...

Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform

14 Mar 2013 | by Maisie McCabe

Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and develop its own marketing platform, after conducting a review of its sponsorship strategy.

AMV BBDO and Arc triumph at MAA Best Awards

08 Mar 2013 | by Sara Kimberley

AMV BBDO, Arc and Livity all triumphed at the Marketing Agencies Association (MAA) awards, held last night at The Brewery.

Eurocopter poaches BAE's Scott Hailstone for new comms role

08 Mar 2013 | by John Owens

Eurocopter has created a new top PR role to help drive comms efforts amid a Civil Aviation Authority ban on its EC225 Super Puma helicopters following North Sea ditching incidents last year.

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