Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the brand's marketing, writes Alex Brownsell.
Volkswagen has released a TV and cinema ad to promote technology that switches off a car s engine whenever it comes to a standstill. The spot, by Adam Eve/DDB, shows a father taking his child out for a drive to get him to sleep. The plan works until the car stops and VW s start/stop technology kicks...
The car manufacturer Subaru is launching a campaign to promote its new model, the Forester. The Manchester-based agency BJL created the campaign, which targets rural areas in the UK. In addition to local and national press ads, Subaru will place ambient ads in garden centres near selected dealerships...
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
The latest viral video hits from Evian, Durex and Jaguar.
Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.
Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.
Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.
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