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VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
Jeremy Lee is a fan of the Jaguar F-Type launch film: "Saying brands can be entertainment platforms is fashionable and a bit pat. But, in this instance, the agency has created something truly entertaining." It was created by Ali Alvarez, Victoria Daltrey and Will Bingham, and directed by Adam Smith...
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
Speculation and scandals affecting sport sponsors highlight the risk of using brand ambassadors.
Mid-market automotive brands such as Vauxhall, Fiat and Renault are struggling to compete against the success of premium and bottom-end car makers, but is marketing to blame for their woes?
As Cadbury wins the battle against Nestlé to protect its shade of purple, Jim Prior, chief executive of branding agency The Partners, looks at the importance of building a brand around a colour
A look at the performance of Compare The Market in social media over the past four months.
After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead
Few brands are responsible for giving me more 'I wish I'd done that' moments than Volkswagen, so it was with perhaps overly high expectations that I watched the latest Polo ad.
