Tweets drive buyers to car showrooms, study reveals
15 May 2013 | by Staff
The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
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Consumers urge brands to boycott Facebook over domestic violence
22 May 2013 | by Nicola Kemp
Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.
McLaren launches new Twitter handle at Spanish Grand Prix
12 May 2013 | by Chloe Smith
Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.
Value of a Facebook fan rises to an average of $174
19 Apr 2013 | by Chloe Smith
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
PeerIndex to offer 'authentic word-of-mouth at scale'
27 Feb 2013 | by Nicola Clark
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
17 Dec 2012 | by Daniel Farey-Jones
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Driving to the digital future
23 Nov 2012 | by David Stradling and Ines Nadal
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
Industry view: What is the future of interactive TV advertising?
19 Oct 2012 | by Matthew Chapman
Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising lies.
Mercedes-Benz '#youdrive' by AMV BBDO
08 Oct 2012
Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.
Mercedes asks Twitter users to choose outcome of TV ads
01 Oct 2012 | by Sarah Shearman
Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV.
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