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The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Nicola Kemp unveils the top marketing moments of the past 12 months.
Sally Balcombe, Avis's interim European marketing director, is battling to keep its 50-year-old "we try harder" strapline, despite the US business's decision to drop it.
Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
Chinese car brand Qoros is planning to tackle the UK market in 2016 as part of a global launch programme that will begin next year.
When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.
Lewis Hamilton is expected to become the face of Mercedes advertising after signing a three -year deal to drive for the Mercedes Formula One (F1) today.
Land Rover launches its first brand campaign, which charts the history of the car marque back to its beginnings in 1947, breaking during tonight's coverage of the Paralympic Games on Channel 4.
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