Out and About 13 December
13 Dec 2012 | by Mark Banham
This week Out and About takes in the festivities at Starcom MediaVest, Carat, Mindshare and Maxus, goes skating with Clear Channel and goes Nuts at an awards party at Aura in London's Mayfair.
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What can we expect from the world of marketing in 2013, asks Matt Pye, managing director, Cheil UK.
This week Out and About takes in the festivities at Starcom MediaVest, Carat, Mindshare and Maxus, goes skating with Clear Channel and goes Nuts at an awards party at Aura in London's Mayfair.
Clear Channel has launched what it describes as "the UK's first national, permanent high street mobile platform for outdoor media" with a rollout of more than 10,000 Near Field Communications (NFC) and QR code-enabled Adshel and digital roadside panels.
Microsoft has installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones.
This week Out and About finishes Movember with Dennis Publishing and Clear Channel, asks Generation Y Not with IPC Media, visits the zoo with Arena Media, attends the Campaign A-List, and hangs out with MTV and Emporio Armani Diamonds at The Forum.
A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.
Outdoor Plus is set to launch a digital site on Vauxhall Cross Island, with the first advertiser to book space on the site confirmed as Sky.
Talon Outdoor has been appointed to manage out of home media buying for media agency AMS Media, which was previously handled by Kinetic.
JCDecaux is launching a network of large-format, full-motion digital screens it has dubbed 'M-Vision', in shopping centres nationwide.
McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.