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MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.
Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Saatchi & Saatchi's Leigh Thomas joins Dare as chief executive and Nick Mawditt leaves outdoor specialist Kinetic for rival Talon, in this week's round-up of people moves across advertising, marketing, media and PR.
Arena Media and Posterscope have scooped the Grand Prize at this year's Clear Channel Outdoor Planning Awards for their work with Eurostar on the launch of its Amsterdam route.
Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration earlier this month.
The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.
