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Innocent Drinks founder plots UK-wide free outdoor art exhibition

Richard Reed, Innocent Drinks' co-founder, is leading a project to build the UK's biggest outdoor art exhibition, which will display both famous and unknown works on thousands of poster sites.

Yorkshire Tea named as the 'official brew' of England cricket team

Yorkshire Tea has signed a three-year sponsorship deal with the England and Wales Cricket Board (ECB).

Lynx to take consumers out of this world

Lynx is tapping into the fervour around the Red Bull space-jump stunt with a campaign for its Lynx Apollo brand, fronted by astronaut Buzz Aldrin, which will send one fan into space.

Hailo ups marketing spend in aggressive global growth plan

Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme.

Twickenham to be 'most technologically advanced' stadium in Europe

The Rugby Football Union has signed a partnership with sports sponsorship firm Sports Revolution to make Twickenham the most digitally advanced stadium in Europe.

Brands line up for start-up mentoring scheme

Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies that are developing technologies that help brands engage with consumers.

Huawei calls for 'test pilots' in 4G campaign

Huawei, the Chinese telecoms giant, is launching a marketing campaign with the tagline 'Test Pilots Wanted' in a bid to highlight the speed of its 4G mobile products.

Stork returns to TV with first new product for 20 years

Unilever's baking-focused margarine brand Stork is returning to TV on Monday 22 October to promote its first product innovation for 20 years, Stork Easy To Mix Baking Liquid.

Omega Pharma readies £3m diet aid marketing push

Omega Pharma UK, the global over-the-counter healthcare company, is expanding its range with the launch of a diet pill backed by a £3m marketing campaign.

KLM in £1m Pack & Go tactical marketing drive

Air France-KLM is launching a £1m tactical marketing campaign on Monday (3 September) for its KLM Royal Dutch airline, to boost long-haul business and leisure bookings from the UK.

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