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The science behind outdoor advertising

A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.

Steve Bond becomes latest outdoor executive to join Talon

Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner.

Digital helps maintain outdoor growth in Q1

Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.

Trading Places: this week's people moves

Saatchi & Saatchi's Leigh Thomas joins Dare as chief executive and Nick Mawditt leaves outdoor specialist Kinetic for rival Talon, in this week's round-up of people moves across advertising, marketing, media and PR.

Arena and Posterscope lead Planning Awards

Arena Media and Posterscope have scooped the Grand Prize at this year's Clear Channel Outdoor Planning Awards for their work with Eurostar on the launch of its Amsterdam route.

Florette to run ads when the sun shines

Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.

Miroma Ventures buys Brandspace

Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration earlier this month.

Will Amscreen herald an outdoor 'revolution'?

The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.

Arif Durrani: Amscreen captures our attention outdoor

Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.

Amscreen to offer sports and entertainment content

Amscreen, the digital screen network, has struck a deal with CONTENTed for talent-led, short-form sports and entertainment programming across its network of 6,000 screens.

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