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LONDON - Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.
LONDON - Cadbury is the first FMCG brand to sign up to Yahoo! and Nectar's new online advertising service, Yahoo! Consumer Connect, which draws on Nectar card data.
LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying business in Western Europe, ending a seven month review process.
LONDON - Fairy, the washing-up liquid brand, is reintroducing its iconic white plastic bottle for a limited period to celebrate its 50th anniversary.
