LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA to handle the marketing for his family-run fabric and fashion venture.
LONDON - Lowe has lost the £8m European advertising account for laundry brand Surf to fellow Unilever roster agency Bartle Bogle Hegarty.
LONDON - Tinderhouse, the digital design and marketing consultancy, has relaunched the UK property websites, 4salebyowner.co.uk, following a marketing review of the site.
LONDON - Leo Burnett has won the Wella haircare global advertising account worth £64m, the last account remaining at soon-to-be-closed Bates UK.
LONDON - Masterfoods is reviewing its $300m US media account as it aims to centralise its media-planning and buying business into one of its network of roster agencies.
LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16 markets in Europe as part of a strategy to improve its relationships with customers.
Rainey Kelly Campbell Roalfe/Y R will go head-to-head with TBWA\London for the global Hoover Candy account. Abbott Mead Vickers BBDO was knocked out of the running as the pitch moved into a second stage.
LONDON - A complaint about a direct mailing by Lever Faberge for its Persil non-bio laundry detergent has been upheld by the Advertising Standards Authority.
LONDON - An television ad for Flash cleaning liquid, which showed a couple of holidaymakers arriving to find their Greek holiday apartment filthy, has been pulled and reshot after the Greek Embassy in London complained.
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