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Which cleaning spray is most prominent online? Brand barometer

01 Mar 2013 | by Gemma Charles

Dettol is the most prominent, with Flash in second place.

Sector Insight (interactive): toilet care

06 Nov 2012 | by Jane Bainbridge

Consumers are determined to spend as little as necessary on cleaning products

Brand Barometer: Social media performance of Dove

19 Oct 2012 | by Staff

A look at the performance of Dove in social media over the past four months.

Sector Insight: dishwashing detergents

25 Sep 2012 | by Jane Bainbridge

Fairy and Finish are the major brands in a sector where own-label has taken a hit.

Brand Barometer: Social media performance of P&G

22 Aug 2012 | by Staff

A look at the performance of P&G in social media over the past four months.

Sector Insight: laundry detergents and fabric conditioners

24 Jul 2012 | by Jane Bainbridge

Big brands still dominate, but bargain-hunting consumers are far from loyal

Brand barometer: Nappies, which one is most prominent online?

23 Mar 2012 | by Gemma Charles

Pampers is the subject of the largest number of discussions, with Huggies in second place

Sector Insight: Surface cleaning and care

22 Feb 2012 | by Jane Bainbridge

There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines.

Adwatch (July 27): Top 20 recall - Persil all washed out?

27 Jul 2011 | by Toby Horry, Managing partner, Dare

The fault here is not the ad itself, but the rather average content that it directs you to.

Reckitt Benckiser after Becht: a hard act to follow

05 May 2011 | by Gemma Charles

There is a change at the top of FMCG powerhouse Reckitt Benckiser, writes Gemma Charles, but will the new captain be a match for his wily predecessor?

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