Opinion: The Marketing Society Forum
12 May 2010 | by Staff
Does the return of the Shake n' Vac campaign signal a lack of creativity?
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Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving.
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
LONDON - The UK's biggest supermarket is showing signs that its grip may be loosening.
John Lewis reviews advertising account
17 Nov 2008 | by Miranda Fitzgerald
LONDON - John Lewis is reviewing its £20m above-the-line ad agency arrangements, with incumbent agency Lowe set to repitch for the business.
What it's really like inside Procter & Gamble
12 Nov 2008 | by Becky Wilkerson
LONDON - Marketing asked P&G’s marketing team what it's like to work there
John Lewis Christmas campaign eschews excessive consumerism
10 Nov 2008 | by Miranda Fitzgerald
LONDON - John Lewis is launching a multi-million pound Christmas campaign tonight on Channel 4.
Nominate: Irritating ad of the year 2008
04 Nov 2008 | by Bill Britt
LONDON - It's time to make your nomination for the most irritating commercial of 2008.
New Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
LONDON - Jamie Oliver is launching a homewares and garden product range called Jme, supported by a direct campaign.
Tesco's discount focus 'confusing'
28 Oct 2008 | by Alex Brownsell
LONDON - Tesco's positioning as 'Britain's biggest discounter' is putting consumers off, according to branding experts.
Carbon offsetting loyalty scheme hits out at new rival
27 Oct 2008 | by Joe Thomas
LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
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