21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
02 May 2013
Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet Rising and is part of...
24 Apr 2013
| by Chris Arnold, founder of Creative Orchestra
With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.
Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.
Kimberly-Clark has extended its relationship with The Outfit after hiring the UK-based agency to launch a pan-European campaign for its Andrex Washlets product.
Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.
06 Mar 2013
| by Louise Ridley
Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.
Unilever's return on investment from in-store promotions can be as much as 50% higher than campaigns run across Facebook and Twitter, according to sources close to the company.