Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm learning".
14 Jun 2013
Sudocrem is aiming to reposition itself as a brand rather than just a nappy-rash cream with a new TV spot targeting mums. The ad, created by The Minimart, spoofs a famous scene in Jaws, with two eight-year-old boys sitting around a kitchen table comparing scars and competing to tell the best story about...
Lida has rehired its former deputy managing director Louise Whitcombe, the CRM director at Bartle Bogle Hegarty, as its first chief operating officer.
James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.
Sony is shaking up its flagship consumer electronics PR work by hiving off its press office from campaigning work.
11 Jun 2013
| by Simon Nias
Boris Johnson, London's mayor, has agreed a £1.5bn deal to redevelop Silvertown Quays in the capital's Docklands area and turn it into the world's first "global brands centre".
Domino's has said it has to behave more like a media owner today than ever before, so as to achieve "less manipulation and more inspiration".
Boots is driven by the campaigning values of its founder Jesse Boot, according to Elizabeth Fagan, marketing director of Boots UK, at today's Media360 event.
Diageo has put its entire luxury spirits PR portfolio up for review in the UK.