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Sage by Heston Blumenthal hires MBA

Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.

Luta drafts in Diffusion for global sportswear launch

Luta, the Brazilian sportswear brand that gives half its profits to charity, has drafted in Diffusion as it takes to the global stage.

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

Next promotes top marketer Jane Shields to the board

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

LG moves majority of global media into Arena Media

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media, but will keep the North American business with the incumbent, WPP's Mindshare.

Pegasus called in for Soft & Gentle and Cuticura consumer drive

Pegasus has been brought in to handle a major consumer PR drive for two personal care brands, Cuticura and Soft & Gentle, on a retained basis.

Dyson hands £120m global media to Mindshare

Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.

Coke recruits for new marketing director as Zoe Howorth departs

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.

Appliance firm Miele hands Kindred two-year b2b account

German appliance giant Miele has brought in Kindred to build the profile of its UK b2b arm.

Zeno Group expands senior team with Rachel Vrettos hire

Zeno Group has expanded its UK-based senior team with the hire of Rachel Vrettos to lead its healthcare division.


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