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A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press ads has been slapped by the ASA for using a slogan it considers "offensive and unsuitable for general display".
Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.
Mobile commerce, supermarket power, empty high streets ... what does the changing retail environment mean for brands? Our experts examine the implications.
Tesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn Bradley to group brand director.
She is your most important consumer and she hasn't been affected by the economic downturn. Nicola Clark unveils a category of female who will shape future brand marketing strategies.
HTC is building up to the launch of its One phone by showcasing the quality of its camera and "authentic music" experience, describing it as the "one phone you will need" when it goes on sale in April.
Rolex tops the Top 100 Consumer Superbrands table for 2012.
Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively.
Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012.
Shine Communications has claimed the top spot in the Sunday Times' national survey of small employers.
