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Bell Pottinger wins retained account with Smallbone of Devizes

30 Nov 2012 | by Hannah Crown

Bell Pottinger Consumer has been appointed by a luxury furniture maker to promote the company in the international furniture scene.

SodaStream hits back at Clearcast ad ban

29 Nov 2012 | by Rachel Barnes

SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week.

P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.

Which hand-cream brand is most prominent online? Brand barometer

29 Nov 2012 | by Gemma Charles

Neutrogena is the most prominent, with Garnier in second place.

Helen Edwards: The importance of thinking inside the box

28 Nov 2012 | by Helen Edwards

Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.

Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum

28 Nov 2012

A former P&G development head says 'over-managing' is 'killing the golden goose' of innovation.

Saban Brands calls in Exposure for Power Rangers and Paul Frank work

27 Nov 2012 | by Lynsey Barber

Saban Brands, owner of kids franchise Power Rangers and the Paul Frank accessories brand, has called in Exposure for campaigns in the UK and France.

Comet suitor drafts in Beattie Communications for website bid

26 Nov 2012 | by Matt Cartmell

Beattie Communications has been brought on board to support retailer Appliances Online as it makes a bid to buy the Comet website.

Guru: Coping with the decline of your business model

23 Nov 2012 | by Mhairi McEwan

The destruction of a company's traditional business models causes a variety of emotions and the need for 'change management on steroids', writes Mhairi McEwan

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.

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