Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
Is the tide now turning on the sea of famous faces appearing in advertising.
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Helen Edwards: Starbucks denials can't mask management failures
31 Oct 2012 | by Helen Edwards
If we accept that Starbucks' failure to pay UK tax is down to meagre profits, it still reflects terribly on the chain.
Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum
31 Oct 2012
The ECB has dismissed some sponsors within football as 'not appropriate' for English cricket.
Nook 'read in bed' by Mullen
30 Oct 2012
Barnes & Noble launches UK advertising campaign for its Nook Simple Touch GlowLight.
Sector Insight: furniture retail
30 Oct 2012 | by Jane Bainbridge
The recession hit the sector hard, and its expenditure-limiting effects still linger
Masterpiece London brings in Gong Muse for comms work
30 Oct 2012 | by John Owens
High end art fair Masterpiece London has brought in Gong Muse to help raise its profile.
Samsung launches TV ad starring 143 David Baileys
29 Oct 2012 | by Matthew Chapman
Samsung is running a TV campaign starring 143 David Baileys from all over the UK as part of a multi-million campaign for its NX smart camera.
Sainsbury's calls in M&C Saatchi Sport & Entertainment for Active Kids campaign
29 Oct 2012 | by John Owens
Supermarket giant Sainsbury's has appointed M&C Saatchi Sport & Entertainment to help support its Active Kids campaign.
Philips partners Spotify for StyleShaver gig
26 Oct 2012 | by Matthew Chapman
Philips' male grooming division is partnering with Spotify for a novel music event that will feature artists performing their music in a style never heard before.
Mindshare lands £7m Anglian brief
25 Oct 2012 | by Katherine Levy
Mindshare has been awarded the £7 million digital media business for Anglian Home Improvements.
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