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Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
Seriously Strong Cheddar wanted to articulate that its product is an intense, not strong-tasting, cheese.
Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu.
Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor.
The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around. By Loulla-Mae Eleftheriou-Smith.
Happiness is an elastic concept and merely associating a brand with it is not enough to woo consumers, according to research.
She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls to create a bald Barbie for young girls dealing with hair loss through illness.
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring money down the drain.
