Helen Edwards: Is Apple facing a crisis of confidence?
21 Nov 2012 | by Helen Edwards
Nokia and Microsoft's Lumia 920 smartphone might help the pair regain ground in a sector where Apple is losing its air of insouciance
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Velcro calls in Fleishman-Hillard to 'inspire' consumers
22 Nov 2012 | by Lynsey Barber
Velcro Industries has brought in Fleishman-Hillard to 'inspire' consumers about the fastener brand.
Brand manager of the week: Lauren Brooking
21 Nov 2012
Brand manager, Vaseline and Dove Men+Care, Unilever UK and Ireland
IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys
20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare
It would be hard to exaggerate just how much I love Ikea's new commercial.
Farrow & Ball reviews media account
16 Nov 2012 | by Nick Batten
Farrow & Ball, the UK-based upmarket paint manufacturer, is reviewing its £2m international media planning and buying account.
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
Which brand do you think has performed best over the last 12 months?
Children's social site BinWeevils brings in comms head for brand drive
15 Nov 2012 | by Lynsey Barber
Children's social gaming site BinWeevils has brought in a head of PR and comms to boost brand awareness in the competitive kids' online gaming market.
Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Coke's GB marketing director guided the brand through an eventful summer, but next year will bring a different type of challenge
Christmas campaigns: The key trends
15 Nov 2012 | by Simon Kershaw
Major UK retail brands have rejected big-name celebrities in favour of alternative strategies this Christmas, in an attempt to empathise with cash-strapped consumers
Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum
15 Nov 2012
HSBC, beset by criticism in the US, has issued a print ad intended to reassure UK customers.
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