06 Dec 2012
| by Nicola Kemp
M&S left rivals in the shade with a truly inspiring Christmas campaign
06 Dec 2012
| by Nicola Kemp
No list of the industry's triumphs in 2012 would be complete without an examination of the continually evolving marketing masterclass that is Nike, writes Nicola Kemp.
06 Dec 2012
| by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
04 Dec 2012
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover.
The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
Freeview is to debut its new spot during tonight's 'Made in Chelsea' on E4, which will feature a viewer rewinding a scene that shows star Spencer declaring his love.
30 Nov 2012
| by Hannah Crown
Bell Pottinger Consumer has been appointed by a luxury furniture maker to promote the company in the international furniture scene.
SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week.
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Neutrogena is the most prominent, with Garnier in second place.