Starbucks: has its tax offer come too late?
04 Dec 2012 | by Noelle McElhatton
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
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Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas
06 Dec 2012 | by Matt Willifer, executive planning director, WCRS
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
Helen Edwards: The importance of thinking inside the box
28 Nov 2012 | by Helen Edwards
Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.
Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum
28 Nov 2012
A former P&G development head says 'over-managing' is 'killing the golden goose' of innovation.
Guru: Coping with the decline of your business model
23 Nov 2012 | by Mhairi McEwan
The destruction of a company's traditional business models causes a variety of emotions and the need for 'change management on steroids', writes Mhairi McEwan
Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum
23 Nov 2012
Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.
Helen Edwards: Is Apple facing a crisis of confidence?
21 Nov 2012 | by Helen Edwards
Nokia and Microsoft's Lumia 920 smartphone might help the pair regain ground in a sector where Apple is losing its air of insouciance
Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum
15 Nov 2012
HSBC, beset by criticism in the US, has issued a print ad intended to reassure UK customers.
Helen Edwards: The BBC is insulated from reality
14 Nov 2012 | by Helen Edwards
The existence of the licence fee shields the BBC from the true, bottom-line impact of a dramatic shift in consumer sentiment
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