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Neutrogena is the most prominent, with Garnier in second place.
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
Avis' attempt to retain strapline that was dropped in the US raises complex issues
It would be hard to exaggerate just how much I love Ikea's new commercial.
Major UK retail brands have rejected big-name celebrities in favour of alternative strategies this Christmas, in an attempt to empathise with cash-strapped consumers
Last year's Christmas campaign was a tough act to follow, but a simple love story won through this year, Shay Reading writes
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
Why Allsop created the giant toy costumes for Ikea s "Playin With My Friends" spot by Mother. How Allsop says: "As ever, the biggest challenge was the timeframe. With specialist costumes, nothing can be hired, so everything has to be purpose-built. Also, there was no time to design a mechanism...
The recession hit the sector hard, and its expenditure-limiting effects still linger
Mid-market automotive brands such as Vauxhall, Fiat and Renault are struggling to compete against the success of premium and bottom-end car makers, but is marketing to blame for their woes?
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