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ITV has pulled out of showing a daytime TV ad for sex toy company LoveHoney.
Viewing your brand as part of the bigger business picture was a core theme of BrandMAX last week. Here, the Marketing team looks at this and some of the other big issues up for debate at the summit.
Exclusive data from the CIM shows that marketing sector salaries are stagnating, suggesting that brands may be using the recession to excuse low salaries and pay freezes.
Andy McQueen, marketing director, Nationwide, is leading a policy of focusing on the brand's reputation. Interview by Andrew McCormick.
Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks what it takes to make the grade.
BBDO New York has launched an ad for the US retailer Lowe's.
Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes.
A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick.
A US ad campaign has been launched to promote the tool company Craftsman's new online DIY reality show, Screw*d.
Alex von Schirmeister, VP of marketing, operations and advertising, eBay Europe, is winning over brands to its platform.
