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B&Q 'DIY horror' by Dare

25 May 2011

B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q takes the fear out of DIY.

MPG Media Contacts wins Haier account

25 May 2011 | by Katherine Levy

MPG Media Contacts has been appointed to handle the media planning and buying account for the Chinese white goods company Haier.

Supermarkets that abuse power could be forced to run ads declaring their guilt

25 May 2011 | by Ben Bold

Supermarket giants such as Tesco and Sainsbury's could be forced to run apologetic newspaper ads if they are judged to have abused their relationships with their suppliers.

Andrew Walmsley on Digital: Marketing's new mindset

25 May 2011 | by Andrew Walmsley

Brand marketers can now analyse campaigns in real time, but they need more than logic to succeed.

Is sustainability in danger of becoming the preserve of the wealthy?

25 May 2011 | by Staff

Selfridges' sustainable fishing drive, Project Ocean, shows the importance of thinking green but the debate now is whether average consumers can afford to factor the environment into their spending.

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.

TV ad to encourage people to smoke outside

23 May 2011 | by Sara Kimberley

Smokefree South West, an organisation funded by 14 local Primary Care Trusts, is launching an ad campaign to highlight the risks that smoking indoors has on children.

Jimmy Choo brand finds new owner as founder stays on

23 May 2011 | by Daniel Farey-Jones

Jimmy Choo, the luxury brand known for its women's shoes, is to be acquired by Labelux, a privately-held luxury goods group, for an undisclosed sum.

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

The weather has a major impact on consumer behaviour and marketers should plan accordingly. Ross Webster, The Weather Channel's managing director of sales, European markets, gives the forecast.

HMV sells Waterstone's for £53m

20 May 2011 | by Arif Durrani

HMV, the embattled high street retailer, has sold its Waterstone's book chain for £53m to Russian billionaire Alexander Mamut's investment company.

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