Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
Kenwood International, the electrical appliances manufacturer, is reviewing its estimated £20 million global advertising arrangements.
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AMV wins Sennheiser's global ad business
10 Nov 2011 | by Anne Cassidy
Sennheiser, the German audio company, has appointed Abbott Mead Vickers BBDO to handle its global ad business after a pitch.
Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
Matthew Barwell, consumer marketing director for Diageo Western Europe, does not view his job as a 'poisoned chalice'.
Brands are failing to improve quality of life, claims Havas study
09 Nov 2011 | by Sophie Maden
Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to change", after a UK consumer study found only 5% of brands, topped by M&S, have a positive impact on customers' quality of life.
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
The Social Monitor: Olympic sponsors make the running in social media
09 Nov 2011
With London 2012 looming, sponsor brands are aiming to engage with consumers on a more intimate level. In the first of a series of reports, Marketing and social media agency Yomego examine brands' social-media strategies in detail.
Best Buy axes UK stores
07 Nov 2011 | by John Reynolds
Best Buy, the US retail brand 50% owned by Carphone Warehouse, is closing all its 11 UK stores, which is expected to result in the loss of 330 jobs.
No red carpet for Netflix
04 Nov 2011 | by Sarah Shearman
LoveFilm et al will be taking the US movie-rental brand's UK foray very seriously.
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.
Unilever is on a quest for magic - and failure is an option
03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative and famous marketing, asks Loulla-Mae Eleftheriou-Smith.
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