Apple iPad crowned 'must-have' gadget for 2010
12 Nov 2010 | by Ed Owen
Apple's iPad was crowned Gadget of the Year by Stuff magazine and its readers at the title's annual awards held last night.
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John Lewis 'For those who care about showing they care' by Adam & Eve
12 Nov 2010
John Lewis is following up its 'never knowingly undersold' ad with a Christmas campaign using singer Ellie Goulding's version of Elton John's 'your song'.
Retailers braced for disappointing Christmas
12 Nov 2010 | by Ed Owen
Retailers are braced for a dire Christmas, with only 14% of shoppers expecting to spend more than last year, in anticipation of a hike in VAT rates in the New Year.
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
Marketers can learn much from behavioural insights into the desire for unity in human consumption.
Andrew Walmsley on Digital: The tail doesn't wag the dog
10 Nov 2010 | by Andrew Walmsley
The web should be leading the way brands structure their marketing teams, not the other way round.
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.
Brylcreem embarks on Ashes marketing drive
09 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Brylcreem has launched a limited-edition cricket-themed pack to coincide with the start of this winter's Ashes Test series in Australia.
Asda Christmas campaign to focus on quality suppliers
08 Nov 2010 | by Ed Owen
Asda's Christmas campaign will launch today (8 November), focusing on special producers, with the first ad to feature Farmer of the Year Adrian Ivory, supplier to the store of superior Scottish beef.
Morrisons promotes fresh food in Christmas campaign
08 Nov 2010 | by Mark Banham
Morrisons has launched its annual Christmas television campaign with the strapline "More Christmas for less", to capitalise on its pricing over the festive period.
'Say goodbye to brand managers', says marketing specialist
05 Nov 2010 | by Sarah Shearman
Brand managers should be replaced by 'conversation managers' if brands are to be successful in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian consultancy Insites Consulting.
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