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Emma Woods, marketing director at PizzaExpress, plans to build on both her own and consumer affection for the chain. Interview by John Reynolds.
As the crucial Christmas trading season gets into full swing, standing out is vital. Here, we unveil the findings of exclusive research into the most exciting and the blandest retailers, writes Nicola Clark.
Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma Charles reports.
All is still to play for as The Marketing Society Brand of the Year 2010 voting hots up.
Sally Sidani, vice-president of European marketing for Remington and Russell Hobbs, has a lot on her plate. By Loulla-Mae Eleftheriou-Smith.
Brand managers are propagating 'occupational diseases' that must be combated, otherwise they can destroy consumer trust and ultimately prove catastrophic to brands, writes Alan Mitchell.
In the wake of the recession, consumers are banding together to get price reductions on a growing range of products. Nicola Clark asks whether group buying is just a form of discounting or a real shift in consumption.
Setting aside industrial-age concepts, such as 'product', 'brand' and 'consumer', frees us up to consider the value people add to their own lives and how it can be measured.
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
The past 12 months may have been challenging, but the next generation of top marketers has the talent, ambition and tenacity to thrive, writes Nicola Clark.
