31 Jul 2007
| by Staff
NEW YORK - Duncan Bird has left his role at Sony BMG Music Entertainment to rejoin the advertising industry, helping to establish a second office of US hotshop Anomaly.
31 Jul 2007
| by Staff
LONDON - Hi-fi company Bowers & Wilkins has expanded its website to include a new section dedicated to sound aficionados, including Peter Gabriel, Dave Stewart and Cassandra Wilson.
31 Jul 2007
| by Jemima Bokaie
LONDON - Low-cost hotels are fine-tuning their growth strategies to win a share of tourism revenue. Jemima Bokaie reports
30 Jul 2007
| by Alex Donohue
LONDON - Haymarket Publishing's women's glossy monthly eve magazine has launched a loyalty card offering subscribers discounts at a number of upmarket retail brands, including Ocado and LK Bennett.
LONDON - Social media is having a profound impact on the relationship between brands and the consumer, and marketers need to embrace this rather than shy away from it, according to David Pickering, managing director of Eclipse Marketing.
27 Jul 2007
| by Nikki Sandison
LONDON - Coca-Cola has retained the top spot above Microsoft and IBM in BusinessWeek's annual ranking of the top global brands, while HSBC is the highest-ranking British brand.
26 Jul 2007
| by Staff
NEW YORK - Mikhail Gorbachev, the last president of the USSR, is joining famous faces such as Andre Agassi, Steffi Graf and Catherine Deneuve in a new ad campaign for Louis Vuitton.
26 Jul 2007
| by Noel Bussey
LONDON - BP, the world’s third largest oil supplier, is approaching agencies with a view to appointing its first digital roster.
26 Jul 2007
| by Staff
LONDON - Understanding consumer behaviour is the key to media success in the future
26 Jul 2007
| by Staff
LONDON - Media's longest-running debate has finally been settled: size does matter... at least in the field of digital out-of-home media.