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Duncan Bird back in ad industry with New York venture

NEW YORK - Duncan Bird has left his role at Sony BMG Music Entertainment to rejoin the advertising industry, helping to establish a second office of US hotshop Anomaly.

Hi-fi website creates tribute to top musicians

LONDON - Hi-fi company Bowers & Wilkins has expanded its website to include a new section dedicated to sound aficionados, including Peter Gabriel, Dave Stewart and Cassandra Wilson.

Budget hotels eye Olympic gain

LONDON - Low-cost hotels are fine-tuning their growth strategies to win a share of tourism revenue. Jemima Bokaie reports

Eve magazine launches subscriber loyalty card

LONDON - Haymarket Publishing's women's glossy monthly eve magazine has launched a loyalty card offering subscribers discounts at a number of upmarket retail brands, including Ocado and LK Bennett.

Marketers ignore social media at their peril

LONDON - Social media is having a profound impact on the relationship between brands and the consumer, and marketers need to embrace this rather than shy away from it, according to David Pickering, managing director of Eclipse Marketing.

Coca-Cola leads Interbrand league of global brands

LONDON - Coca-Cola has retained the top spot above Microsoft and IBM in BusinessWeek's annual ranking of the top global brands, while HSBC is the highest-ranking British brand.

Mikhail Gorbachev features in Louis Vuitton ad push

NEW YORK - Mikhail Gorbachev, the last president of the USSR, is joining famous faces such as Andre Agassi, Steffi Graf and Catherine Deneuve in a new ad campaign for Louis Vuitton.

BP calls pitch for digital roster

LONDON - BP, the world’s third largest oil supplier, is approaching agencies with a view to appointing its first digital roster.

Letters

LONDON - Understanding consumer behaviour is the key to media success in the future

It's official: size really does matter in media

LONDON - Media's longest-running debate has finally been settled: size does matter... at least in the field of digital out-of-home media.

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