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Weight Watchers hands £10m media account to OMD

LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.

Talk of the year: celebs, Big Brother, Facebook, careers and ads

LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.

Mediaedge:cia lands $250m Sony biz in Asia

Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account for the Asian region.

MTV partners with Bruckheimer to launch game studio

LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean' and 'Top Gun', is to launch a videogame development centre.

Marketing's Adwatch of the Year 2007

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.

Y&R lands LG global task

LONDON - LG, the South Korean electronics giant, has picked Young & Rubicam to work alongside Bartle Bogle Hegarty on its £175 million global branding account.

DatingDirect.com empowers women in TV campaign

LONDON - DatingDirect.com is turning the traditional dating stereotype on its head by putting women in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas.

The Red Brick Road scoops Anna for Olympus ad

LONDON - A long-copy ad from The Red Brick Road for Olympus featuring the gaping mouth of a killer shark has scooped the November Anna for National Newspaper Advertising.

Carphone Warehouse appoints Blueberry Wave for data analysis

LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.

Branding: Traidcraft rolls out papers line

Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.

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