21 Dec 2007
| by Daniel Farey-Jones
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.
21 Dec 2007
| by Bill Britt
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
20 Dec 2007
| by John Tylee
Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account for the Asian region.
19 Dec 2007
| by Nikki Sandison
LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean' and 'Top Gun', is to launch a videogame development centre.
18 Dec 2007
| by Gail Kemp
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
17 Dec 2007
| by John Tylee
LONDON - LG, the South Korean electronics giant, has picked Young & Rubicam to work alongside Bartle Bogle Hegarty on its £175 million global branding account.
17 Dec 2007
| by Nikki Sandison
LONDON - DatingDirect.com is turning the traditional dating stereotype on its head by putting women in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas.
17 Dec 2007
| by Darren Davidson
LONDON - A long-copy ad from The Red Brick Road for Olympus featuring the gaping mouth of a killer shark has scooped the November Anna for National Newspaper Advertising.
13 Dec 2007
| by Nikki Sandison
LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.
12 Dec 2007
Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.