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There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for...
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands most likely to benefit.
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
Washing-up liquid and kitchen cleaners will be among the next products to target wealthy consumers.
LONDON - GlaxoSmithKline has appointed WCRS to handle the £30m advertising for the pan-European launch of its weight loss ‘wonder-drug' Alli.
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
