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LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.
LONDON - The talk was mostly about shopping this week in the Brand Republic community. Is the iPhone too pricey? Are branded products more green? And there was even mutinous talk below decks about ‘consuming less'. The week's highlights of user comments across the site also looks at Primark on Facebook...
LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal size for golfers' needs.
LONDON - Sportingbet.com, the online betting and gaming company, is on the hunt for an agency to handle its pan-European direct marketing.
LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.
LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
LONDON - Kia has kicked off a review of its global direct marketing account.
LONDON - Land Rover has appointed Wunderman to handle its direct marketing, ending Craik Jones Watson Mitchell Voelkel’s 16-year award-winning relationship with the brand.
LONDON - Transport for London (TfL) is putting £17.5m behind the promotion of green transport and plans to establish a 15-strong roster of agencies to implement the work.
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