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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.

Mediaedge:cia lands $250m Sony biz in Asia

20 Dec 2007 | by John Tylee

Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account for the Asian region.

Biggest brands

19 Dec 2007

There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.

Y&R lands LG global task

17 Dec 2007 | by John Tylee

LONDON - LG, the South Korean electronics giant, has picked Young & Rubicam to work alongside Bartle Bogle Hegarty on its £175 million global branding account.

DatingDirect.com empowers women in TV campaign

17 Dec 2007 | by Nikki Sandison

LONDON - DatingDirect.com is turning the traditional dating stereotype on its head by putting women in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas.

The Red Brick Road scoops Anna for Olympus ad

17 Dec 2007 | by Darren Davidson

LONDON - A long-copy ad from The Red Brick Road for Olympus featuring the gaping mouth of a killer shark has scooped the November Anna for National Newspaper Advertising.

Branding: Traidcraft rolls out papers line

12 Dec 2007

Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.

Birmingham seeks digital shop for tourism site revamp

11 Dec 2007 | by Nikki Sandison

LONDON - Marketing Birmingham is looking for digital agencies to pitch for the redesign of its official tourism website, visitbirmingham.com, to promote the best of what the city has to offer to a wider international audience.

Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.

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