Super Bowl to be shown in HD on Sky Sports
22 Dec 2006 | by by Joanne Payne
LONDON - Super Bowl XLI is to be the first US sports event to be screened in high definition and Dolby Digital surround sound by Sky Sports in February 2007.
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United Airlines puts global media account out to pitch
22 Dec 2006 | by by Mark Banham
LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia.
Blow to BBC as below-inflation licence fee rise to be set
22 Dec 2006 | by by Alex Donohue
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3% annually until 2008 and by 2% for the following three years, according to BBC reports.
New Sparrowhawk service can clip video to text messages
22 Dec 2006 | by by Alex Donohue
LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said will allow users send to attach video clips to text messages and send them from either their PC or mobile.
Starcom tops off year by winning £32m EMI account
21 Dec 2006 | by by Mark Banham
LONDON - Starcom has won the £32m media planning and buying account for EMI Records after a five-way pitch, including incumbents Carat and Media Campaign, as well as MindShare and the7stars.
Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.
English Hockey capitalises on PR and event firm
21 Dec 2006 | by by Joanne Payne
LONDON - England Hockey has appointed sponsorship, PR and event agency Capitalize to implement a PR campaign for the EuroHockey Nations Championships to be held in Manchester in August 2007.
Fast Track wins World Swimming Championship contract
21 Dec 2006 | by by Joanne Payne
LONDON - Sports marketing agency Fast Track is to provide national commercial partners, licensing, and client services for the ninth Fina World Swimming Championships, to be held in Manchester in April 2008.
ITV commissions Cowell-fronted Grease reality show
21 Dec 2006 | by by Alex Donohue
LONDON - ITV is to screen a Simon Cowell-fronted reality television talent show to find the next stars of hit musical 'Grease' for a London West End production that will open in 2007.
Renault to sponsor Theakston-fronted Channel 4 quiz
21 Dec 2006 | by by Joanne Payne
LONDON - Renault Espace is to sponsor 'The Search', Channel 4's new seven-part global treasure hunt, to be fronted by Jamie Theakston.
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